We launched our Instagram account, Sustainability Stories, in November 2017. Our main goal in integrating this platform into our social media toolkit was to experiment with visually communicating our research. We also wanted to learn how to reformat our research outcomes for this incredibly popular platform, to gain additional insight on engagement best practices and also reach younger audiences. Focusing on climate change, biodiversity conservation, art and sustainable community development, we share compelling stories of sustainability that are making a difference in Canada and across the world.